When investing in aerial lift equipment, understanding which brands hold their value best can significantly impact your total cost of ownership. This comparison examines the top brands by resale value.
Why Resale Value Matters



Resale value directly affects your total cost of ownership. Equipment that retains value better effectively costs less over its lifetime, even if the initial purchase price is higher.
Top Brands by Resale Value
Premium Tier (Highest Resale)
Brands like JLG and Genie consistently command the highest resale prices, typically retaining 55-65% of their value after 3 years. These brands benefit from strong dealer networks, parts availability, and brand recognition.
Mid Tier (Good Resale)
Brands including Snorkel, Haulotte, and Skyjack offer solid resale value, typically retaining 45-55% after 3 years. These brands provide a good balance of initial cost and long-term value.
Value Tier (Competitive Resale)
Chinese manufacturers like Sinoboom and Dingli are gaining market share and improving resale values, now retaining 35-45% after 3 years as brand recognition grows internationally.
Factors Affecting Resale Value
- Brand reputation: Well-known brands sell faster and at higher prices
- Parts availability: Easy access to replacement parts maintains value
- Maintenance history: Documented service records significantly boost resale
- Equipment condition: Physical and mechanical condition is paramount
- Market demand: Regional demand varies by brand and equipment type
Tips for Maximizing Resale Value
- Maintain detailed service records
- Address minor issues before they become major problems
- Keep equipment clean and well-presented
- Time sales to coincide with peak demand seasons
- Use reputable dealers or auction platforms
Conclusion
Brand selection significantly impacts resale value. While premium brands cost more upfront, their higher resale values can make them more cost-effective over the equipment’s lifetime.
FAQ
Q: How much value do aerial lifts typically lose per year?
A: Most aerial lifts depreciate 15-25% annually, depending on brand, condition, and market demand.
Q: What’s the best time to sell used equipment?
A: Spring and early summer typically see the highest demand and prices for construction equipment.
Q: Does maintenance history really affect resale value?
A: Yes, documented maintenance history can increase resale value by 10-20% compared to similar equipment without records.