Re-rental veteran Truckenbrodt on tariffs, tech shortages and survival in an uncertain market
Founded 35 years ago, USM ReRents is now among the longest-established re-rental providers in the United States, and one of the few independents still standing in a sector that has undergone significant consolidation in the last five years. The company, whose business model is built around supplying specialist machines to regional rental companies that cannot […]
Q&A with new secretary general of the European Rental Association
IRN: First of all, congratulations on your appointment. How does it feel to be in that position after many years working as manager of ERA?Carole Bachman: Thank you, Murray! I’m truly honoured to step into the role of Secretary General of ERA. After many years as ERA’s manager, this new position represents both an exciting […]
‘The only certainty is change’: Dinolift’s Rönnlöf outlines vision for long-term growth
Petter Rönnlöf, the recently appointed chief executive of Finnish aerial work platforms specialist Dinolift, is forthright in his self-assessment. “I am a sales guy,” he says, leaning back in his chair with a grin. Appointed in March to lead the business in the place of owner Karin Godenhielm, Rönnlöf brings to the role a mix […]