If you’ve spent any time around construction sites, warehouses, or maintenance projects, chances are you’ve seen a Genie lift in action. Whether it’s reaching up high to fix a light, install HVAC units, or handle heavy materials on elevated platforms, Genie equipment is everywhere. But have you ever wondered—who actually makes Genie lifts?
Let’s break it down in a simple, no-nonsense way.
Genie = Terex Muscle
To put it plainly, Genie is a brand owned by Terex Corporation—one of the big names in the heavy equipment industry. Terex is a global manufacturer based in the United States, known for producing tough, reliable machinery across construction, infrastructure, mining, and material handling sectors.
Genie joined the Terex family back in 2002, and ever since then, it’s been one of the shining stars of the group. When it comes to aerial lift equipment, Genie is not just a recognizable name—it’s one of the leaders worldwide.
So the short answer?
Genie lifts are made by Terex.
But let’s go deeper.
What Kind of Lifts Does Genie Make?
Genie isn’t a one-trick pony. The brand has an entire lineup of machines that are built to make work at height safer, faster, and a lot more efficient. Here’s a quick run-through of what you’ll find under the Genie name:
🔹 S® Series – Telescopic Boom Lifts
These are your long-reach champions. Perfect for jobs where you need to reach high and far in a straight line, like outdoor construction or steel framework jobs. They’ve got serious height and solid platform stability.
🔹 Z® Series – Articulating Boom Lifts
These are the “bendy arm” lifts, designed for up-and-over access. If you’re working around obstacles—like pipes, machinery, or complex building layouts—Z booms let you reach where straight lifts can’t.
🔹 TZ™ Series – Trailer-Mounted Boom Lifts
Need something portable that can go where trucks can’t? TZ lifts can be towed behind a pickup, making them super convenient for service contractors or maintenance crews who move from site to site.
🔹 GS™ Series – Scissor Lifts
These come in two flavors: slab scissor lifts for flat indoor work, and rough terrain scissor lifts for bumpy outdoor conditions. They’re ideal for jobs where you need more workspace and lifting power straight up, like drywalling or electrical work.
🔹 GTH™ Telehandlers
Basically the forklifts of the sky. These lifts handle heavy materials and move them to elevated spots, especially on rough terrain like construction sites or farms. If you’re stacking heavy pallets high up, this is your go-to.
🔹 Other Gear – Material & Personnel Lifts
Genie also produces smaller, lightweight lifts for moving tools, equipment, or a single person to modest heights. Great for warehouse use, light repairs, or inventory work.
What Makes Genie So Popular?
It’s not just about the product variety. Genie equipment is popular for a few solid reasons:
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✅ Reliable and tough: Built for daily use on real job sites, Genie machines don’t back down when the going gets tough.
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✅ Easy to maintain: Designed with serviceability in mind, meaning less downtime.
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✅ Global parts and support network: Thanks to Terex’s reach, you can get help almost anywhere.
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✅ Innovative tech: Genie is always updating their gear with better controls, energy-saving systems, and operator-friendly features.
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✅ Safety first: From harness anchors to load sensors and emergency systems, Genie lifts are made with worker safety in mind.
Where Are Genie Lifts Used?
You’ll find Genie lifts across a huge range of industries, including:
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Construction sites
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Building maintenance
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Airports and stadiums
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Retail centers and malls
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Power plants and utilities
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Shipyards and industrial facilities
Basically, anywhere people need to work safely at height, you’ll find Genie machines on the job.
From Washington to the World
Fun fact: Genie started back in 1966 in Redmond, Washington with a material lift that worked using compressed air—something that felt like magic at the time (hence the name Genie). Fast forward to today, and it’s a worldwide brand operating in over 80 countries.
Thanks to Terex, Genie has the global muscle to keep innovating, manufacturing, and supporting customers no matter where they are—from the middle of Australia to the cold of Canada to the heat of the Middle East.
So, Who Makes Genie Lifts? Final Answer: Terex.
But more importantly, it’s a name you can trust. When you’re 40 feet up in the air, the last thing you want to worry about is your lift. Genie gives you peace of mind, top-tier performance, and gear that just works—job after job.
So next time you see a blue boom lift stretching into the sky, now you know: that’s Genie. And behind Genie is Terex.
Solid engineering, backed by decades of experience.