In the world of aerial work platforms (AWPs), scissor lifts and boom lifts are the twin kings. For years, Dingli played favorites—focusing its energy on mastering the scissor lift game. And it worked. Big time.
Thanks to relentless innovation and stubborn perfectionism, Dingli’s scissor lineup became the most diverse and height-covering in the world, earning it a seat at the global table—despite being surrounded by Western giants.
But there was one mountain still left to climb: the boom lift.
🚧 The Boom Barrier: When Copy-Paste Wasn’t an Option
Boom lifts are a whole different beast. Unlike scissors, they involve complex motion, load dynamics, and balance. Early on, every Chinese manufacturer (Dingli included) took the shortcut: imitation.
But Dingli wasn’t built to follow. They wanted to lead, and you can’t lead by copying someone else’s homework. So, they chose the hard road—pure innovation.
To win global trust, Dingli had to reimagine the boom lift from the ground up.
🧱 Three Mountains, One Mission
Before R&D could even begin, they hit three massive roadblocks:
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Size & weight limitations—Global giants had already maxed out performance specs due to transport constraints.
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Patent lockdown—Every major design was patented worldwide. Zero room for imitation.
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User habits—Rental companies were set in their ways. If it ain’t broke, why fix it?
Tough? Absolutely. But Dingli was ready to fight uphill.
🇮🇹 Enter MAGNI: An Italian Plot Twist
To pull this off, Dingli knew it had to go international. They zeroed in on Europe—the birthplace of many AWP innovations.
After meeting with numerous equipment makers, Chairman Mr. Xu Shugen found a spark in MAGNI, an Italian telehandler company with bold designs and daring ideas.
This wasn’t a handshake—it was a spark. A shared vision for the future of lifting.
🔄 Family-Style Innovation: The Modular Breakthrough
Two years. Countless sketches. Endless collaboration between Chinese and Italian engineers. The result?
A brand-new modular boom lift series with:
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Heavy-duty performance
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Downward-shifted components for balance
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Support for diesel, electric, hybrid, and extended-range models
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Standard container-friendly transport
It wasn’t just a product—it was a platform.
💼 The 20% Move and the Boom Heard Around the World
Dingli doubled down—buying 20% of MAGNI and launching the Dingli Italy R&D Center.
At the Shanghai Bauma Show, the new 454kg-rated boom lift made its global debut. The response? Electric (and not just metaphorically).
Suddenly, everyone was talking modular.
🔍 Listening, Tweaking, Perfecting
But Dingli wasn’t about to stop at applause. They got back to work.
Teams visited rental companies across Asia, Europe, the Americas, gathering raw, unfiltered feedback. Every suggestion was dissected. Every complaint, addressed.
If a customer said, “This part feels off,” the R&D team was on it by the next meeting. Every inch mattered.
The results? 85% of all components across the series became interchangeable, slashing maintenance costs and boosting reliability.
🔋 Then Came the Green Boom
In 2020, Dingli pushed the button on something huge:
The world’s first fully electric, heavy-duty modular boom lift series.
Same platform. Different powertrains. Fully electric. No emissions. No compromises.
The entire 16 to 44-meter range was now available in electric, diesel, hybrid, and extended-range—all looking exactly the same from the outside.
The benefit? Lower training costs, easier maintenance, higher resale value—and rental companies loved it.
🧠 Scaling Higher with TEUPEN
But Dingli didn’t stop there. Next stop: super-high meters.
Teaming up with German spider lift pioneer TEUPEN, Dingli launched 36m, 41m, and 44m straight and articulating boom lifts—backed by global patents and engineered in Germany.
Another leap forward. Another market unlocked.
🧱 The Power of the Platform
Thanks to the modular design, Dingli has now released nearly 100 models across its boom series—different powertrains, same look, same feel, same reliability.
Every new product doesn’t start from scratch. It builds on a bulletproof foundation.
The result? Customers get choice, flexibility, and real cost savings. And the industry? It finally understands what Dingli’s been building all along.
A system. A future. A revolution.